Service Diffusion in a Market Considering Consumers’ Subjective Valuations
نویسندگان
چکیده
With increasing networking and market globalization, it is becoming increasingly difficult to understand how social valuations of products or services emerge based on the interaction of consumers’ value judgments. This paper presents a description of a service market model and constructs an agent model of consumers considering a consumer’s subjective value using data obtained from a lifestyle survey. Results of the survey elucidate the relation between the usage of information technologies and other consumer attributes. Results of a multi-agent simulation show that the service diffusion pattern can change according to the influence of the intensity of network externalities.
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